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How Brand Apps Will Teach CMOs To Love (And Respect) The CIO

July 31, 2012

Introduction to my article published in Forbes – July, 2012. Read the full article here

Written by Mark Scott, CEO of Northern Pixels, a mobile app business consulting firm.

Companies managing brands are wisely betting consumers will use smartphones and apps as an interface to the brand experience.  However, just as we’ve experienced with other major media shifts, old thinking suppresses the creative and innovative use of new technology until some trailblazers show the way. The current herd of brand apps is limited in function and value; however, when the next generation apps become truly brand-immersive experiences, they will make cash registers ring and remaining brands will follow.  This shift will impact millions of marketing media dollars, which will be redirected to this powerful new medium.

Read the full article here

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